If there were any such team or group responsible for managing the internal and external images of Brand
Brand Nigeria received the biggest boost it could ever receive in its quest to put some shine on its already globally battered image on Sunday, September 9th 2007 when the Under-17 football team – the Golden Eaglets beat Spain’s Under -17 in the finals of the FIFA Under-17 World Championship in Seoul, South Korea.
The victory was hard fought though and came after 120-minutes of full-time play. The goalless stalemate then led to a penalty shoot – out but by then, the gods had already decided that it was
For the records,
This particular victory is important in many respects; it comes a few weeks ahead of Nigeria’s 47th independence anniversary scheduled for October 1st 2007, a much better birthday present therefore could not be more appropriate. The victory will help unite Nigerians and give them something positive to talk about in the coming months. The past few months have not been particularly cheerful ones, especially the disappointing conduct of the April 2007 general elections. The desperate situation has not been helped by the rising hopelessness in the land, increasing cases of crime and insecurity to lives and properties, poverty, killings and kidnappings arising from mass unrest in the Niger Delta region etc.
The victory will also help to enhance the image of
One can only hope that the new government in
Just like the patriotic tidal wave that swept through Germany as a result of the Jurgen Klinsman effect during the FIFA world cup hosted by Germany in 2006, Nigerian governments at the three tiers – federal, state and local should key into this victory and use it to whip up an avalanche of patriotic emotions and feelings amongst Nigerians, they should tap into their now dulled and lulled senses of nationalism and patriotism as we all march towards a Nigerian national rebirth.
This victory by the Coaches Yemi Tella and Ben Iroha –led Under-17 team should be used to rekindle the ‘Can Do’ spirit amongst Nigerians once again, there is no better way to bring back our national self-belief than by showing how our indigenous coaches and home-grown talents can beat the best and hold their own anywhere in the world. The underlying theme should be that such winning ways are influenced by an enterprising spirit, that this is possible not only in football but that it can also be replicated across all the sectors.
For the government and their officials, including the several communication advisers including the Heart of Africa project team, the time to do this is actually now, before the euphoria of the win dies down and we all get back to our ways again.