The way business is done today is quite different from what it used to be several years ago. Successful businesses that have stood the test of time are those that have always followed the trend.
With the technological advancements today, business is done at the speed of thought. Relevant information is now at the tips of any knowledge- driven entrepreneur or manager. It is quite easier now for one to build a successful business especially using the Internet as a tool.
One of the ways in which you can build a great business is by following the Web trend. The Internet has really changed the way business is done today; many still have not come to the realization of this fact.
This article is meant to show you what the trends are online, businesses that have benefited from the trend and what the future trends would be. As an effective manager, you will need to fashion your business towards these ideas.
What is a Web Trend?
A web trend is simply the various ways the internet is used as a business solution. It is the pattern of doing business on the web at any given period. Web trend can also be regarded as the current era of the web, what is in vogue online. This is determined by what the Internet users want and how they want it. Right now web users are yawning for high personalization online. They need particular and specialized services as the day goes on.
If you can determine what millions of people using the web want, and you give it to them the way they want it at a good price regularly, you will be successful online. This is the secret of online wealth creation.
With the web trends you can build a new business to serve the need or adapt your already existing business to suit the trend.
The Current Era of the Web and its Business Potentials
Presently, the Web is mostly accessed via a computer. The Internet has gradually changed from not only being an information center to being a business center.
The current era of the Web for business purposes is known as the Web 2.0 era. This is a term used to describe the trend in the use of the Internet these days which enhances creativity and information sharing for business and personal purposes.
According to Tim O’Reilly (an Internet technology expert): ”Web 2.0 is the business revolution in the computer industry caused by the move to the internet platform, and an attempt to understand the rules for success on that new platform.”
Web 2.0 is not a technical update in internet technology rather it is the change that has occurred in the way businesses are fashioned on the Internet to suit the end-user and solve problems better.
Some of the characteristics of this era, include; rich user interface and experience, High level of user participation, dynamic contents, scalability (ability to grow within a short period), openness, freedom, collective intelligence.
The features of this trend are social networking for business and relationship, this brought about the success of social networking websites like myspace.com, facebook.com and others.
This is the era of search engine growth like the Google, Yahoo!, Live search and other search engines. It is an era of online media examples are the Youtube (a video website) Flickr –a picture sharing web community. This is also the time for great e-commerce breakthroughs like the Amazon.com, EBay. We also have Wikis, Weblogs, Forums.
As the present trend is the determinate of what type of business thrives online, if you build your business around these features of web 2.0 you will make a fortune online.
Use Emerging Web trends to Build Your Business
Going by what the times are, in a short the computer will not be the only tool to access the Web. The Internet will mainly be accessed through mobile devices e.g. (the iphone) and even through television sets e.g. the Xbox live 360.
The internet will basically be incorporated into everything we do and we will live a weblifestyle. Build your online business are the following future trends.
Rich internet applications will be incorporated into mobile devices. This is already a big business in parts of Asia, Europe and the US. The internet will be accesses via mobile devices providing personalities services like online shopping, social networking, and finding directions.
This is going to bring collaboration between mobile operators and Internet companies. This will bring great mobile devices more powerful than what we have already. Businesses like mobile advertisement and other mobile related businesses will thrive.
Online Video/Internet TV
This is a trend that has already exploded on the web in some developed nations. This will bring about the advent of Internet TV stations, terrestrial TV stations will have to adapt then.
International Web Market
The use of Internet in Africa, India, and China will improve tremendously in no distance time because statistics have shown that the web 2.0 websites are mainly used by people from these nations. As a result of this, Nigeria will become an international web market giving netpreneurs and businesses great opportunities.
Websites as Web Services
In the near future, websites will transform into offering web services beyond online. The computer and the Internet will have an artificial intelligence that will be used to solve human problems faster and better than we have now.
In conclusion, you should know that the future of web-based businesses in Nigeria is bright. Though we have several limitations especially the high cost of internet access to Nigerians.
If the Nigeria Communication Satellite (NIGCOMSAT) which is supposed to provide Nigerians with affordable Internet services is fully deployed and is working, these trends will be achieved with reduced stress and expenses.
Think of ways you can follow the trend and build your own empire like the yahoos! of today.